Manager/Senior Manager - Digital Marketing - IT

We are looking for a seasoned Digital Marketing Manager to lead our inbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, online media campaigns etc.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

- Study company products

- Translate technical details into benefits for the user

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Develop and manage digital marketing campaigns across all the platforms [Google AdWords /Facebook/LinkedIn/Twitter/Instagram etc.]

- Create ideas and online banners for Ads and oversee pay per click (PPC) ad management

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

- Experienced in Marketing automation tools such as Hubspot, Netcore etc.

Requirements and skills:

- Proven experience as a Digital Marketing Manager, Digital Marketing Manager or similar role

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends, Google Data Studio etc.)

- Certification or prior hands-on experience on digital media platforms

- Excellent communication and creative skills

- Analytical mind and strong quantitative skills

- Graduation/Post Graduation in Marketing & Strong articulation and presentation

- Experience in digital marketing with a Global B2C/B2B brand specifically in US market is a must

- Managerial experience of handling team of SEO resources and content writers is a must

- Experience in International Shipping and Logistics Domain would be a plus