Manager/Senior Manager - Digital Marketing - FMCG

Job Responsibilities:

1. The incumbent shall be responsible for developing and executing digital strategy for Stationery Business (General Traditional Trade/ General/Modern Trade/ Institutional wherever applicable)

2. Will be responsible for planning, developing, implementing and managing the overall digital marketing and ecommerce strategy. - Work closely with the brand marketing, product marketing and ecommerce sales team to develop the digital roadmap for the company

3. Enhance brand presence on E-comm platforms with well-deployed & efficient campaigns

4. Drive digital presence for the brand via a mix of social and digital platforms.

Qualification - MBA mktg - Must

Age Bar - 28-32yrs

Industry preference - FMCG/ Office automation/ office stationery

1. 5-10 years' experience in digital marketing.

2. Knowledge of tools like Google Analytics, Google adwords, FB manager, FB/YT social media analytics, Sprinklr - Knowledge and deep understanding of Search Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing

3. Knowledge of running campaigns on various social media platforms - Understanding of various E-Commerce platforms Amazon Marketing Service, Flipkart and others

4. Must have demonstrated successful implementation and shown tangible results

5. Must have worked in a similar function in well-known FMCG/Stationery companies.

6. Must have created/lead Digital campaigns and must be well versed with Ecommerce value chain and enabling all digital customer engagement platforms