Manager/Senior Manager - Digital Marketing - Financial Services

Our Client is a Financial Services firm

Designation : Manager/Senior Manager - Digital Marketing

Location : Thane, Mumbai

Role Scope :

- Manage company's online presence in order to engage with prospects and existing customers.

- Drive and manage all digital campaigns aimed at lead generation

- Develop & Manage the Corporate Website by leveraging new technologies and by optimizing the website to all web browsers, key search engines like Google and Yahoo.

- Use internet and mobile to enable the following key areas:

a. Engagement with customers

b. Engagement with employees

c. Engagement with sales and distribution partners

- Support revenue enhancement by using innovative digital technologies & Analytic Tools

- Leverage the Social Media opportunity in order to engage with customers, distribution partners and employees.

- Legal approvals needed from time to time on websites

- Driving traffic to the website and the customer portal, by way of SEO, SEM

- Develop and maintain relationships with Digital marketing agencies and online publishers

- Web Analytics

- Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind

Desired Candidate Profile :

- MBA in Marketing with minimum 7 - 8 years of experience in Digital. The person must have managed eCommerce in his / her last role.

- Ability to brief digital creative agencies for creation of digital campaigns based on marketing insights and competitive landscape

- Ability to think digital and translate digital ideas into reality

- Good data orientation and creative thinking

- Well versed with the web domain, platforms, products and services

- Adequate exposure to Search and Display platforms

- Worked on website projects. Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch

- Strong Functional domain knowledge

- Up to date with new paradigms of online marketing and competition/ best practices.