Manager/Senior Manager - Digital Marketing - BFSI

Looking for a Digital Marketing professional who can Plan, develop, and implement the digital marketing strategy. This includes managing Company's website & other Digital assets, Search engine optimization & Search engine marketing, promotion and related research.

Key Responsibilities:

PMO - Digital & Digitization

- Oversee the planning, implementation & tracking of various projects

- Defining the scope of the project in collaboration with respective teams, create a detailed project plan with responsibilities, review the execution & adherence to timelines with senior management & determine the Plan v/s Actual of the key initiatives.

- Participate in various meetings & record action points for follow up & execution.

- Reporting the progress of the various projects to senior management in agreed frequency.

- Coordination with various stakeholders for effective implementation of the project plan; highlight delays, if any; seek intervention from senior management to ensure timelines are adhered to.

- Any other activities reqd. for effective implementation of the project.

Manage all Digital assets

- Managing the digital assets - content creation and technical changes

- Improving Website design, architecture, usability, development and optimization.

- Improving the customer experience of visitors to company's digital assets.

- Streamlining the process followed for carrying out changes on the digital front.

- Ensuring that all aspects of Risk and security are covered for the website. Also ensure adherence to brand guidelines.

Create a scalable & profitable Online campaigns & promotion

- Conceptualization and execution of Search Engine Optimization & Search Engine Marketing initiatives.

- To review the performance of all sites & make suitable changes such that revenue and costs per acquisition are optimized.

- Tracking best practices within Insurance, BFSI, eCommerce segment

This is for an Insurance/ Financial services organization. Interested candidates may apply.