Manager/Senior Manager - Digital Brand Management - Financial Services

Our client is a leading digital payments and financial services company headquartered in Bangalore.

They are looking for Manager/ Senior Manager/ Lead for setting up the Digital Brand Marketing function within the company.

Job description:

1. Drive Brand growth and preference through digital marketing

2. Manage Brand campaigns at scale

3. Build Brand strategy and translate Brand objectives into media strategy and and go-to-market media plans

4. Work closely with agency, finance and Brand leads to closely track, manage and report campaign performance

5. Oversee, monitor and analyze market trends and competitive activity and share insights

Ideal candidate:

1. Proven experience of setting up a Digital Brand/ scaling a brand through digital Brand building activities

2. Should have Planned and Operationally managed Brand campaigns at scale

3. Hands-on expertise in Digital Brand building activities strategies

4. Experience of having worked on financial/tech Brands is a plus

5. Experience using various data platforms, user research methodologies, personalization, AB/multivariant testing and growth hacking tools to help drive brand KPIs

6. Strong understanding of cross-channel Brand-focused digital marketing and technologies (e.g. digital, social, influencers, content marketing)

7. 8+ years' experience in a digital media planning role, agency or client side

Location: Bangalore