Manager/Senior Manager - Digital Analytics - BFSI

Digital Analytics - Manager / Sr. Manager

Job Description :

- Guide team to build and maintain digital media analytics for multiple products and services while having accountability for own deliverables

- Identify opportunities for optimization of the end to end experience and conversion of paid traffic across ad-group, ad-copy, landing page and call to action to help improve the online account opening funnel and inform the business

- Coordinate with media agencies and develop strong relationships, integrate the insights from data analytics into the regular media execution and optimization like bid optimization, campaign test etc.

- Help drive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience for the traffic driven through paid media

- Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same

- May work with the technical team to identify gaps and improve the data capture strategy.

- Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team

- Share information and best practices at desirable level with other team members

- Strong analytical skills providing insights as well as recommendations for changes convincing decision makers of business benefits of the proposed solutions

- Ability to process data to draw insights

- High degree of pro-activeness in analysing customer behaviour using available data to influence changes on the website

- Excellent written and verbal communication skills with specific focus on - persuasive, influencing- communication style

- Ability to effectively present analysis and insights to varying audiences in person and over call

- Marketing analytics background with exposure to data sciences and modelling

- Strong inter-personal skills to help collaborate across teams

- Logical thinking and ability to sift through data to identify insights,

- MBA/MA Economics or equivalent qualifications from premier schools

- 8-10 years of experience in web measurement or strategic customer analysis area or marketing analytics required

- Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred