- Define overall CRM and push notification acquisition, conversion and retention strategy; evaluate and provide ROI quantification. - Develop strategy and conduct all aspects of automated email, push notification, in-product messaging, and direct marketing campaigns and newsletters, including creative development, production work flow, legal compliance, campaign scheduling, targeting/list selection, campaign test design (test and control, factorial design, sampling, etc.), and post-campaign analysis. - Lead and manage customer loyalty programs, including acquisition, retention, marketing planning, offer/benefits development and customer communication. - Create and execute data-driven, dynamic automated campaigns and deliver highly targeted/segmented marketing campaigns, lifecycle messages, retention/reactivation programs, and loyalty-building communications - Manage and enhance Customer Email program by managing creative, subject lines, and testing as well as adding additional programs. - Create and execute marketing automation campaigns to drive key actions of users on across the customer lifecycle, with a focus on email and mobile (push, in-app) marketing - Partner with Product Team to develop and implement retention strategy rooted in data with clear objectives and KPIs, to provide value to customers and drive maximum Lifetime Value (LTV) - Drive A/B testing and multivariate testing with long-term control groups to identify impacts of full lifecycle programming. - Partner with Customer Care and Product teams to identify optimization opportunities within subscription upgrade and customer cancellation experiences. - Develop KPIs around free trial to first payment conversion of subscription product and identify key actions to retaining members to grow Lifetime Value (LTV) - Work closely with BI on analysis and reporting on the success of programs and retention KPIs.

Bangalore

Manager/Senior Manager - Customer Loyalty Management - eCommerce 

Manager/Senior Manager - Customer Loyalty Management - eCommerce  ,Job Description for Manager/Senior Manager - Customer Loyalty Management - eCommerce  in Grassik Consultants Pvt. Ltd. in  Bangalore for (3-10) years of experience. Apply Now!

Job Description for Manager/Senior Manager - Customer Loyalty Management - eCommerce  in Grassik Consultants Pvt. Ltd. in  Bangalore for (3-10) years of experience. Apply Now!