Manager/Senior Manager - Conversion Rate Optimization - Internet/Online

We are looking for a highly experienced CRO expert to lead all initiatives in this area.

Here's what the role will entail:

- Conduct frequent user research to develop hypotheses for tests to improve the full-funnel conversion rate (sales:traffic)

- Focus on tests related to ads and landing pages: testing different creative themes, specific messages, USPs, location of different elements, alignment with the target audience, improving the UX, etc.

- Own the outcome of a certain % of tests being successful and improvement in conversion rates

- Create and maintain a backlog of testing & experimentation ideas

- Decide on the monthly and quarterly testing calendar, based on expected impact and ease of execution of tests

- Execute the tests in a scientific manner - choosing the targeting & experiment set-up (A/B vs multivariate) carefully, and monitor & fix issues during testing

- Analyze test data and report on actionable recommendations. Also, use the same for future hypotheses

- Analyze user behaviour using tools like Hotjar/Google Analytics to identify gaps and opportunities for improvement

- Build and lead the right team to fulfill the requirements of the role. These might include copywriters, design agencies, a data analyst, amongst others.

Here are the specific skill sets we are looking for:

- 5+ years of experience in CRO tools to setup, launch, and report on A/B tests/multivariate tests

- Strong proficiency in effective website design

- Expertise in using CRO and testing tools like VWO, Optimizely, Google Optimize, etc.

- Experience with research tools including HotJar, CrazyEgg, Zarget or other similar tools.

- Expertise in using analytics and reporting tools to report on experiment results, like Google Analytics, Google Data Studio etc.

- Understanding of psychology, user behavior & best practices behind great UI & UX

- Experience with multichannel media campaigns including a working knowledge of paid search, testing ad copy and landing pages, and display ad channels like Facebook, LinkedIn etc.

- Strong statistical skills, especially with respect to hypothesis testing, A/B tests, multivariate tests, and significance determination

- Excellent interpersonal and communication skills - should be able to communicate effectively with -internal and external stakeholders (including customers) to generate hypotheses