Manager/Senior Manager - Consumer Market Insights - eCommerce/FMCG

CMI Manager/Sr.Manager - Ecommerce/FMCG

Job Responsibilities

- Design and execute research independently/with help of an agency partner to decode the customer pulse and disseminate findings within the org.

- Support the Business Marketplace - Operations, Category and CX teams to represent the voice of customers, influence decisions that delight consumers and find ways to optimise the consumer journey and consumer lifetime value.

- Lead & execute independent research charters to help business teams with data-driven + consumer intelligence-led decision making.

- Help to launch new services, features, products - working with Product and Business teams.

- Would need to work closely & independently with Data Analytics teams, external consultants and market research partners to synthesis key learnings into effective business solutions.

- Manage & execute NPS, customer pulse surveys and immersions first hand across different customer profiles.

- Facilitate collaboration between internal stakeholders and external agencies.

Desired Skills:

- 3-7 years of experience with expertise in both qualitative and quantitative research practices.

- Comfort with driving projects grounds up, executing it independently with internal resources - develop Qres/Guides/conduct interviews & work out the analysis plan.

- Experience in MR agency followed with a client-side/ research user experience. Exposure to the Online/tech industry would be an added advantage.

- Ability to independently execute research requirements end-to-end from decoding the objective, scoping & dissemination with leadership.

- Strong analytical, planning and multi-tasking skills with demonstrated ability to self-start, contribute and work in an entrepreneurial environment.

- Has led large scale research projects (Qual &/or Quant) during the previous experience.

- Drive usage of new tech-based tools to bring efficiency & effectiveness in research modules.

- Experience in understanding methodologies around exploratory research, user lifecycles, NPS and a general understanding of entire research partner ecosystem, working with a broad set of stakeholders.