Manager/Senior Manager - Category Management/Trade Marketing - FMCG/Healthcare

Manager/Sr. Manager- Category Trade Marketing

Experience: 5-8 years in FMCG/Healthcare Industry

Education: Graduate/Post Graduate

- Lead the Pricing & Promotion Function.

- Single-Point Interface between Marketing, Sales and Buying Team to drive growth.

- Finalizing Promotion in liaison with category teams to reach Targeted Sales.

- Development and Implementation of Pricing Strategy across the portfolio.

- Implementation and Monitoring of Pricing Benchmarking with Competition & General Trade.

- Responsible to set up and deliver a Brand/Branch wise Growth plan.

- Identify gaps and drive distribution by SKU/portfolio.

- Brand/Category wise planning of Activation and Visibility calendar.

- Detailed planning for all new launches and monitoring/Delivering the same

- Vendor management, negotiation, development and setting up SLA for every vendor as well as activities.

- Responsible for the training, development, and performance of the team.

- Ability to analyze Business Potential conceptualize & execute strategies to drive sales.

- Strong understanding of Categories and Market Trends across different geographies.

- Excellent Communication, People Management, and Team Leading skills.