Manager/Senior Manager - Campaign Marketing - Media

This role is singularly focused on existing paid subscriber engagement and churn reduction.

- Develop a marketing strategy for existing paid subscriber base.

- Design an ideal on-boarding email/notification campaign.

- Design a weekly, monthly engagement strategy via notifications, emailers, Whatsapp

- Prioritize subscriber communication on the best channel at the best time to bring user back.

- Continuously improve the reachability & CTRs of emails & notifications.

- Increase reachability of users that are inactive on the platform.

- Design engagement, re-activation, churn-prevention and win-back campaigns on and off platform.

- Analyze consumer behaviour data & track KPIs and drive continuous improvement.

- Collaboratively work with marketing, product, business and analytics teams.

Skills & Experience -

- 4+ years digital marketing experience targeting consumers.

- Experience planning & executing campaigns on Search, FB, Youtube and Display networks.

- Experience optimizing campaigns to improve CPC, CPM, CTRs & conversions.

- Experience running email and notification campaigns.

- Very hands-on using analytics tools and large data-sets in excel.