Manager/Senior Manager - Branding - Building Material

Designation : Manager /Senior Manager - Brand Marketing

Experience : 6-13 yrs

Location : Mumbai

Industry : Building Material companies (Cement, Glass, Tiles, Bath)

Qualifications Needed : MBA with specialization in Marketing

Job Description :

- Managing all aspects of the brands assigned covering

- Developing and sustaining strong working relationships with all internal and external stakeholders of the company

- Handle ATL & BTL activities including TV, Digital & Print creative briefing and development, Production, BTL Activations, Retail branding, Sales tool development, New store launch related work etc for the assigned brands

- Management of external agencies including the creative agencies of the company

- Developing high quality and effective marketing materials & sales tools that align correctly with the overall brand strategy

- Analysis of brand performance, brand competitiveness, and product trends in the marketplace.

- Develop strategies for assigned brand based on market research and analysis

- Management of external vendors of the marketing department