Manager/Senior Manager - Brand Management - Print Media Conglomorate

Brand Manager/Sr. Manager - Print Media Conglomerate

At Present, We Are Having An Urgent Opening For Brand Manager / Sr. Manager For A Reputed Print Media Conglomerate Based At Delhi / Mumbai Location.

Position Title : Dy Chief Manager / Chief Manager / Senior Manager /Manager - BRAND depending on years of experience and current level

Location : New Delhi / Noida Office /Mumbai

Reports to : Associate General Manager

Markets Responsible : Delhi-NCR /Mumbai

Education : MBA

- A candidate who has worked across creating user engagement ideas the cross-multimedia platform. Additional have knowledge on the marketing automation tools, engagement & acquisition of digital audience

- The applicant must have hands-on experience in brand marketing, the ability to create and execute fresh campaign, events to drive engagement while providing opportunities for sponsorship.

- He/she must have the ability to think on the brand and contribute to building high recall & engagement.

- Digital Media experience with a combination of client servicing experience from agency

The duties & responsibilities will include but are not limited to the following :

Strategic Responsibilities

- Generating ideas for Brand management & communication

- Handle the PnL responsibilities of the biggest editions under the brand

- Drive users, pageviews, listens for the digital podcast platform

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational Responsibilities

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Increasing digital traffic MoM through - Marketing alliances, content marketing, segment wise engagement

- Familiar with marketing automation tools (clevertap)

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the product viability

- Oversee the third-party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental Responsibilities

- Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles

- This would include the following :

a. Strategic tie-ups in the digital space (including online and mobile)

b. All brands campaigns will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies as and when required