Manager/Senior Manager - Brand Management - Internet/Online Startup

We are looking for a knowledgeable Brand Specialist who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

- Strong data driven marketing skills with demonstrated ability to dive deep into consumer data and translate findings into actionable consumer insights and powerful marketing programs

- You will be the - Brand Custodian-

- You will be responsible to create, maintain and increase brand awareness and loyalty to the brand among consumers

- Self-starter comfortable with ambiguity, strong attention to detail and ability to work in a fast paced environment

Responsibilities :

- Develop brand strategy / creating a consistent brand voice and personality

- Monitor market trends, research consumer markets and competitors- activities.

- Collecting and analysing data to understand the behaviour of brand's target audience

- Work closely with Marketing counterparts - ensure that the brand strategy is being applied consistently.

- Translate brand elements into plans and GTM strategies

- Align the company around the brand's direction, choices and tactics

- Develop strategies and managing marketing campaigns across various platforms to ensure product and services meet consumer expectations.

- Organize and supervise events - product / service launches, community events

Requirements :

- 5 - 7 years of proven work experience as a Brand custodian with the digital brands.

- Analytical skills and attention to detail

- Strong presentation and communications skills

- Ability to think strategically and come up with campaigns

- Campaign management / Research experience / Digital marketing / Collaboration

- Demonstrated ability to use social media channels effectively

- Experience on working with cross functional teams with demonstrated examples of influencing key stakeholders with data driven and insightful points of view.

- Good organizational and time-management skills

- Degree in Marketing, Advertising, Communication or relevant field