Positions:- Brand Manager/Sr. Brand Manager
Experience:- Must have: 5 + Years of Work Experience in FMCG Band Management; Similar geographic spread with deep experience in Communication Development
Academic: Must have Master's degree in business administration or equivalent from a Reputed institute
Location: Bangalore (HO)
Reporting to: Business Head
Reportees: Individual Contribution Role till next 1 Years
Salary Budget: Depend on Current CTC
Responsibilities:
1. Brand Delivery:
- Meet and exceed annual business objectives regarding market share, net sales, and volumes for the brand portfolio
- Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores
2. Strategic Planning:
- Own and deliver the annual operating plan
- Lead the development of breakthrough consumer programs (which will include above the line, below the line and trade facing programs)
3. Brand Communication:
- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.
- Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying
- Manage the brand's Instagram handle specifically and other social handles
4. Collaboration and Integration
- Lead a cross-functional and agency working team, fostering and building a strong multi-functional team
5. Brand Activation:
- Activate the brand through brand education and advocacy - consumer, trade and internal
- Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution
- Build positive brand equity with target consumers by associating with events securing appropriate partnerships/sponsorships
- Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications
6. Market Intelligence & Consumer Insight
- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary
- Understand the consumer and shopper behavior to identify trends in the brand.
- Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies
- Monitor monthly volume and industry performance
- Be up to date on the legislative changes impacting RTM and other business dimensions
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