Manager/Senior Manager - Brand Communication - Telecom

Position Title : Manager/Sr. Manager - Brand Communication

Role Description :

- Work on Brand strategy and annual plan

- Build the brand in B2B space through effective use of external communications, digital presence, newsletters, Webinars etc.

- Develop integrated communication calendar covering brand campaigns, digital and social, events, PR, analyst and influencer outreach.

- Develop Social Media platforms for VBS - FB, Linked-in, Twitter, Instagram, YouTube etc. and use them effectively to generate mind space / thought leadership / product communication /lead generation etc.

- Effective use of PR - Both traditional and digital, and develop appropriate messaging and its different verticals - SME, Govt, NC and VGE

- Work with media agency in developing effective media plan campaigns by using different media vehicles - focus on digital

- Coordinating SEO, SEM for business website. Also constantly update its content to ensure that it rightly represents business as Total Telecom Solutions Company

- Drive thought leadership programs: whitepapers, industry event speakerships, webinars, newsletters etc.

Core competencies, knowledge and experience :

- Relevant industry knowledge, B2B marketing experience

- Strong digital marketing background

- Strong planning & program management skills

- Strong commercial negotiation skills

- Ability to lead work of a cross-functional team

Qualification : MBA

No of Vacancy : 2

Experience : 5 to 9 years of relevant work experience

Industry : Open but B2B exposure is must.