Manager/Senior Manager - Brand Communication - FMCG/Media/Telecom

Looking out for Manager / Senior Manager - Brand Communication with Top MNC for Corporate office for Mumbai location.

Candidate from Premium B school is must.

Involves :

Creative frame of mind with intense exposure to advertising work, observer of consumer behavior, Excellent understanding of traditional and digital media.

Operational :

- Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies.

- Coordinating with inter departmental for timely & smooth execution for national and local rollouts

- Planning and execution control for all type of BTL and ATL activities. Creative Planning & Micro detail in execution for all ATL & BTL activities.

- Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Strategic :

- Budget planning and controlling-A&P Budget - Planning Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan-Ensuring Proper planning and control over activity during new town launch

Communication :

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores. Brand Custodian.

- All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors

Kirti Patankar
09711628584