Manager/Senior Manager - Brand Activations - FMCG/FMCD

Brand Activations-Manager/Senior Manager grade (PAN India)

- Brand Activations

- Managing key Business Initiatives activations for category given

- Key/Closest competitors working, Launches and their success/failure reports to help brand decide its strategy

- Identifying the branding, retailing opportunity in the categoty through continuous market working and data/info collection

- Managing key Consumer Activation program across

- Managing event like exhibitions

- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.

- Media Planning and Buying, Exposure in Vendor Management

- Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute

- Product Promotions, Developing & refining a brands in-store demonstration program.

- Competitive Intelligence : Collect & recraft plans as applicable

- Deliver on Market shares, budgets & business goals

- Ensuring profit targets are achieved, margins maintained & expenses controlled