Manager/Senior Manager - B2C Sales & Growth - EdTech

Mgr/Snr Manager - B2C Sales and Growth - EdTech Industry

- We work with a wide range of collaborative partners education providers, institutions, and universities to take their learning content, open educational resources, and short courses onto our platform and to help thousands of users to upskill and get qualified flexibly as needed as they progress through their career.

- You will spearhead the B2C and allied channels for building a high growth user base digital marketing led sales team and operations spanning across the target geos of the business.

- You will be an accomplished leader in generating and delivering leads through effective digital engagement with customers, businesses, and other organisations.

- The ideal candidate will have an understanding of SaaS D2C sales and educational partnerships and will demonstrate the creativity and autonomy necessary to establish a thriving business development function in a start-up organisation.

- Working very closely with the sales and the marketing teams, you will plan and execute every aspect of the company's consumer marketing growth, acquisition and retention across all its geos.

- We have ambitious targets for the success of our venture. This is an opportunity to be in at the start of a new approach to learning and career development.

- We are offering an attractive permanent contract. You need to have experience of business development in professional services. Knowledge of the IT sector would be an advantage.

Key activities & responsibilities :

- Sales (B2C and Allied channels)

- To develop and lead a long-term sales and distribution strategy for an ambitious EdTech platform

- Create, launch and manage multi-channel campaigns and initiatives, to drive organic acquisition & engagement.

- Lead and manage the digital marketing and performance marketing teams to scale up the D2C sales segments across multiple geographies.

- Lead initiatives that will help identify business expansion and distribution opportunities within existing and new channels

- Deliver data driven performance and turning insights into actionable strategies

Business Development :

- Lead the development, implementation and delivery of the business development function, ensuring excellent levels of client experience

- Harness employer relationships for partnerships (e.g. learner placement/internship/content), profile (e.g. industry events) and revenue generation (e.g. sponsorships for users) opportunities particularly in the B2C and the B2B2C models of operation

- Formulate retention strategies and monetise existing user base, to drive revenue through B2C users on the platform

- Create value offerings for users on the platform, that can be scaled up via employer/university route.

Operations & Management :

- Attract and retain a high performing team towards ambitious sales and growth targets

- Establish a sustainable function, managing future growth and operations

- Oversee tracking process/development on all users in a centralized team database/CRM.