Manager/Senior Manager/AGM - Brand Marketing - Real Estate

This is an exciting opportunity to work with a growing real estate organization in the role of a Sr Mgr/Mgr Brand Marketing.

KEY RESPONSIBILITY AREAS :

- Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches, for a group of Real Estate product brands.

- Develop brand activity calendar, coordinate cross-functional activities, planning and processes.

- Ensuring timely completion of all marketing activities and goals.

- Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations geared towards meeting brand, customer and business

- Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and converted business for products in the Aspirational and Luxury Brand Groups.

- Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio.

- Analyse current brand positioning, metrics, and consumer insights improve brand metrics for the project and portfolio brands.

- Collaborate with the leadership in planning and executing multi-channel campaign plans, managing.

- Work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.

- Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy.

- Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals.

- Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media.

- Education : Masters / Post-graduate / MBA with mandatory specialisation in Marketing / Brand Management.

Direct Work Experience : Of least 3-5-7 years on known/ global / consumer brands in client organisation / network-agency (as per the mentioned positions).

Proficiency : Expert level, in written and oral communication and aptitude for fast-learning on the job.

Transferable Experience : Evidenced background in market research, product marketing, brand strategy, customer experience, communication design, and campaign management will be preferred.

Early joiners will be highly preferred.