Manager - Senior Channel Marketing - Insurance

Senior Channel Marketing Manager

The purpose of the role is to be responsible for managing channel marketing initiatives for the assigned channels including Agency, APC channel , and group along with Collateral management, support lead generation, activations and design & deployment of tactical campaigns to drive lead generation, product related focus, agent recruitment & engagement support etc. to maximize product penetration and customer acquisition.

Key Result Areas :

- Provide support in creating the annual channel marketing plan and execute the Channel Marketing initiatives for assigned channels

- Facilitate creation of the channel marketing plan with the help of all stakeholders

- Understand the need of the distributor and his marketing organization

3. Channel Marketing for Agency - Coordinating with Branch Managers, Area Managers, Regional Managers for Marketing Collateral & BTL Activations

4. Product drive and agent engagement

5. Support Customer acquisition through Camps, events and activations

6. Agent recruitment related support to the sales team

7. Marketing initiatives to support the requirement of Digitizing advisors experience.

8. Lead generation for Agency/ APC channel

Facilitate in creating a preferred brand among all distributors in order to support the desired channel expansion and growth

1. Ensure maintenance of continuous benchmarking with competitive activities

2. Ensure benchmark status measurable quantitatively and qualitatively

- Ensure speed and quality of implementation at national and regional level

- Ensure that requirements are collated proactively and build the right agency/ vendor base for assessment

- Ensure tie ups with agencies & vendors and align them with organisation's expectation and guidelines

3. Measure and improve on speed and quality of response regularly with all stakeholders

- Liaison with departments to roll out Channel marketing initiatives

1. Raising requests for legal approval through the LCMP portal and incorporate change suggestions for timely approvals.

2. Filing creatives as per compliance guidelines

3. Providing duly signed bills to finance team

4. Checking that bills are correct, complete and GST compliant

5. Following up for processing and closure of payments

- Coordinate with Provider Network team for activation initiatives supported by provider partners

1. Briefing Provider team on request from Branches/TPD atleast 7 working days in advance

2. Getting Provider SPOC details

3. Invoices & billing

- Execution of the channel marketing initiatives through smooth vendor management relationships

1. Briefing, coordinating and delivering through the Creative Agency, printing vendors, BTL agencies and translation service providers.

2. Negotiating and processing the invoices and billing