Manager - SEM & PPC - Internet/Online

SEM (PPC) Manager

We are seeking experienced digital marketing head to lead our Digital Marketing efforts. This position focuses on in-house managed Paid Search through channels like Google, Facebook, Linkedin, Affliates, Yahoo and more.

The SEM Manager will be responsible for developing B2C SEM strategy for us to execute, measure, analyse, improve, and report on SEM results, alongside the holistic Paid Media strategy.

Responsibilities:

- Develops, implements, and optimises Paid Search campaigns and digital marketing programs.

- Manages paid search (PPC) campaigns, working closely with content strategists to ensure overarching campaign goals (lead gen, awareness etc- ) and objectives are being met across holistic paid media strategy execution.

- Uses data-driven approaches and web analytics for reporting insights and optimising campaigns.

- Executes tests (ad copy, landing page, etc) and strategic plans end-to-end.

- Mentors supporting team (Coordinators, Interns and cross-functional team partners)

- Partners with internal teams (eg. Social, Creative, Content) to ensure consistent marketing and maximises business opportunities across channels.

- Serves as thought leader and advocate for new technologies, platforms, and programs.

- Identifies and applies best practices and monitors changes in the digital space.

Requirements:

- 2+ years of experience in an agency or client-side digital marketing setting, with hands-on experience managing and optimising online marketing campaigns including large scale Paid Search accounts and affiliate marketing campaigns.

- Strong fundamental internet marketing skills across multiple channels and experience with sizeable Marketing budget with aggressive revenue growth targets.

- Demonstrated hands-on experience with PPC is a must.

- Excellent analytical, critical-thinking and problem-solving skills are a must.

- Possess excellent communication and presentation skills in order to interface with teams and strategic leads.

- Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced entrepreneurial environment.

Salary Range: 7 - 10 LPA