Manager - Segment Marketing - SaaS Product Firm

Job Type - Permanent

Job Description -

- Create and localize marketing content and assets including thought leadership content, blogs, whitepapers, pitch decks, sales collateral, case studies, internal training documents, and battle cards and more

- Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers

Client Details

Our client is a global leader in SaaS products with a focus on areas like CRM etc. The company is in growth mode with a focus on marketing to become a customer centric organization. We are looking for creative minds who can enable the marketing function to scale their business.

Description

Reporting to Head Segment Marketing, you will be responsible for :

- Hire and lead a team of 5-10 segment marketing professionals

- Understand our buyer personas and their goals and challenges to create a marketing strategy to drive global demand for our products

- Ability to work with cross-functional teams including product marketing, field marketing, sales leadership, design, web-dev, etc.

- Develop our GTM strategy for multiple segments, geographies, and industry verticals

- Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers

- Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals

- Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers

- Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies

- Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams

Profile

A passionate B2B marketer with prior experience at enterprise software companies and:

- 7-12 years prior experience in marketing, 4+ years at an enterprise software company

- Ability to hire, manage, mentor and inspire a team of marketing professionals

- Prior experience in creating and promoting marketing content like thought leadership, blogs, whitepapers, webinars, etc.

- Ability to strategize and create content and messaging relevant to the target audience

- Strong grasp of funnel-focused marketing activities to create demand and retain customers

- BS/MS degree, education abroad is a plus

- Excellent written and verbal communication skills

- An eye for quality and attention to detail

- Strength in collaborating with cross-functional teams across geographies

Job Offer

An opportunity to be a part of the fast-paced organization with great culture and pay prospects.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Pushkar Vadkhalkar on +91 (0)22-4236 3306

Contact - Pushkar Vadkhalkar - +91 (0)22-4236 3306

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