Responsibilities:
- Develop and execute successful SEO strategies
- Manage a team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages, and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings, and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
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