Manager - Search Engine Optimisation - Retail

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of on page and of page strategy

- Keep pace with SEO, and internet marketing industry trends and development

- Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes

- Develop and implement link building campaigns

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Collaborate on company strategy and goal definition for success

- Develop, manage and execute communication/content strategies via social communities in coordination with company goals