Manager - Search Engine Marketing - Insurance

Search Engine Marketing Manager

We are considering you for the role of SEM Manager for our client into Health Insurance Industry, which is Located at Gurugram.

Interview Mode: 1st Round Telephonic

Experience Level : 1+ Years

Insurance industry knowledge would be an advantage

JOB LOCATION : Gurugram (WFO)

Job description:

- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.

- Conduct market research on keywords, consumer trends, and competing brands.

- Analyzing and interpreting research and analytic data to inform the marketing strategy.

- Designing and developing online marketing campaigns to maximize search engine returns and website traffic.

- Implementing PPC advertising campaigns and SEO best practices.

- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.

- Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.

- Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.

- Generating performance reports and analytics for presentation and review.

- Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices. Search Engine Marketing Specialist

Requirements:

- Bachelors/PG degree from Tier 1 institution

- Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.

- Strong understanding of SEO and SEM techniques and best practices. Experience with a variety of search engines including Google, Bing, and Yahoo.

- Basic understanding of HTML, CSS, and JavaScript. Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.

Desired Candidate Profile:

- SEM (Good with Google adwords and facebook marketing)

Sex : Male / Female

Experience : 1+ Exceptional research and analytic skills.

- Excellent computer skills with programs such as MS Office and Google Suite. Exceptional written and verbal com