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Manager - Search Engine Marketing - Insurance (1-6 yrs)
Search Engine Marketing Manager
We are considering you for the role of SEM Manager for our client into Health Insurance Industry, which is Located at Gurugram.
Interview Mode: 1st Round Telephonic
Experience Level : 1+ Years
Insurance industry knowledge would be an advantage
JOB LOCATION : Gurugram (WFO)
Job description:
- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
- Analyzing and interpreting research and analytic data to inform the marketing strategy.
- Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
- Implementing PPC advertising campaigns and SEO best practices.
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
- Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
- Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
- Generating performance reports and analytics for presentation and review.
- Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices. Search Engine Marketing Specialist
Requirements:
- Bachelors/PG degree from Tier 1 institution
- Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
- Strong understanding of SEO and SEM techniques and best practices. Experience with a variety of search engines including Google, Bing, and Yahoo.
- Basic understanding of HTML, CSS, and JavaScript. Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.
Desired Candidate Profile:
- SEM (Good with Google adwords and facebook marketing)
Sex : Male / Female
Experience : 1+ Exceptional research and analytic skills.
- Excellent computer skills with programs such as MS Office and Google Suite. Exceptional written and verbal com
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