Responsibilities and accountabilities of the position :
1. Responsibilities of the position:
- Manage end to end business at the Key accounts with regards to sales and retail marketing deployment.
- Drive Sellout for all Key account partners (GT & LFR ) . Ensure growth of in terms of T3 reach,
- Ensure minimum threshold levels of extraction
- Lead the third party executives (who are dedicated to rola) for managing them and helping achieve the sales objectives via them
- Manage the Promoter Program from a productivity & hygiene the key accounts
- Ensure Instore & Outstore visibility as per the Organisation's Planogram
- Ensure hygiene of permanent and semi-permanent fixtures deployed by the Organisation
- Ensure upward movement of the Key Accounts : B to A , A to A+ as per targets specified by the organization
- Ensure Stock & adequate range availability at any given point of time
- Draw & execute a marketing calendar for his accounts
- Engage with the RD to ensure proper Team deployment , adherence to beat plans , timely stock deliveries, claim & issue settlement
- Maintain a minimum Retail Satisfaction Score ( external agency )
2. Key Performance Indicators:
- Premium Mix and misc :- Achieve premium mix on high value phones
- Sellout - Achieve growth of sellout over previous year as per targets
- Coverage - Achieve growth of number of counters as per plan.
- Sell through - Achieve 100% target for sell thru for all RD partners
3. Other dimensions:
- Revenue:
- Market Share:
- Budget:
- Team size:
- Number of partners: 4-5 distributors
4.Business stakeholders: - Internal: Sales, Operation, Marketing teams
- AP/WW:
- External: Distributors, Business partners, End Customers
Specifications and requirements:
1. Education/ Qualification - Must Have: Bachelor's degree in marketing, communications, business administration or a related discipline and/ or MBA
- Desired: Post graduate degree
2. Work experience 5+ years of marketing and sales experience
3. Key functional/technical competencies: - Ability to multi-task, research and analyze different broker, distribution and retail situations
- Strong presentation, sales, negotiation and influencing skills
- Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
- Understanding of the Handset industry.
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