Manager - Sales Planning & Trade Marketing/Activations - FMCG

Trade Marketing experience required

The role will involve work driving a transformation agenda, including planning and implementing high priority sales initiatives, building use cases and constructing narratives, and tracking and managing impact.

- Build and maintain a calendar of month wise big bets for a channel

- Plan for the month big bets and accordingly plan the trade inputs.

- Support Trade Marketing Head in the timely and effective rollout of the same

- Supervise and analyze trade spend and report variance to the Trade Marketing Head and Sales Director.

- Present provision for entire Trade Marketing plus Sales initiatives along with insights to concerned managers.

- Analyze previous month trade input's success / promotion effectiveness and build the future plans incorporating the learning's