Manager - Sales Planning/Trade Marketing/Activation - FMCG/FMCD/Non Foods

- To deliver business goals of Modern Trade and Ecom channels by driving a transformation agenda, including planning and implementing of high priority sales initiatives, building use cases and constructing narratives, and tracking and managing impact.

- Plan quarterly & monthly big bets for Modern Trade & ECom channels and accordingly build the activation inputs & plans by key accounts

- Support Alternate Channel Head in the timely and effective rollout of activation inputs

- Collaborate with Ecom, Modern Trade Channel Heads and Key Account Managers to drive business objectives in their accounts

- Strategize and own annual visibility, promotion and activation budgets for all Modern Trade and Ecom accounts

- Conceptualize possible activation plans to drive traffic, conversion, and sales on all ecommerce and quickcom platforms

- Plan, execute & monitor high-performing AMS (Amazon Advertising) & Flipkart PLA/PCA campaigns by co-ordinating with external digital marketing agency

- Measure and report performance of all digital marketing campaigns with an objective to maximise ROI & optimize spends

- Analyse insights from tools like Amazon Pi to help business teams to drive higher revenues, acquire new customers, increase basket size, drive repeat purchase, etc.

- Stay up-to-date with the latest trends & tools in Ecom marketing, incorporate best-in-class global practices by coordinating with Digital Centre of Expertise (DCoE)