Manager - Sales Planning/Activation/Trade Marketing - Alternate Channels - eCommerce

The role will involve work driving a transformation agenda, including planning and implementing high priority sales initiatives, building use cases and constructing narratives, and tracking and managing impact.

MAIN RESPONSIBILITIES / TASKS :

- Build and maintain a calendar of month wise big bets for a channel

- Plan for the month big bets and accordingly plan the trade inputs.

- Support Trade Marketing Head in the timely and effective rollout of the same.

- Ensure On Time In Full execution of aligned trade inputs on the Sales software

- Develop apt tracking as well as monitoring tools for the month Big bets & priorities.

- Analyze previous month trade input's success / promotion effectiveness and build the future plans incorporating the learning's

- Supervise and analyze trade spend and report variance to the Trade Marketing Head and Sales Director.

- Present provision for entire Trade Marketing plus Sales initiatives along with insights to concerned managers.

- Develop promotion analysis framework as required for tracking purposes plus analyze ROI on promotion investment.

- Support Trade Marketing Head in entire management of trade funds.

- Plan for external gifts to drive Sales and coordinate with vendors & Purchase team for the same

- Prepare tools & framework to improve Sales effectiveness and drive activation of the same.

- Provide financial analysis assistance to sales team required for negotiation planning.