Manager - Sales Coordination - Organic Industry

Looking for Sales Manager - Organic,

Required - experience -10-15 Years

Job location : Bangalore

Key Accountability

Farmer Awareness Creation:

- Working with the dealers & institutions to create awareness among the farmers on the use and benefits of Organic fertilisers, taking the support of Govt. Research institutions and Govt. officials in spreading the message of 'healthy living through organic products' and sharing knowledge on the changing consumer preferences.

Product Promotion:

- Meeting large-size farmers in the villages to promote Organic products, educate MOs in conducting field demos, initiating campaigns, participating in crop seminars, branding activities in prominent locations, decorating the dealer shops with brand displays, ensuring the promotional budgets are spend for right purposes, and calculating ROI from campaigns.

Institutional & Dealer Sales:

- Does forecasting of sales based on the monsoon conditions and crop patterns, facilitates dealer appointments and signing agreements with institutions for supplying Organic products, fixing dealer credit limits, checking the stock availability in the warehouse, and working with the logistics team to ensure on-time supply.

- Educating the dealers on the benefits available to all stakeholders in promoting organic products, assessing dealer portal effectiveness, and working with the divisional accounts team to resolve any dealer-related issues on receivable & payable.

Market Assessment:

- Participating in initiatives that are essential to increase the demand such as customer / farmer mapping to create a comprehensive database and to assess the market potential and use it to strategies the sales promotional and demand generation activities, interacting with the field staff and dealers to understand the crop patterns / monsoon conditions / competitor sales trend / promotional strategies / farmer responses etc., and accordingly planning the conversion of prospects to sales (new areas or areas where competitor products are sold more), developing rapport with the village leaders, Govt. officials and inviting them to participate in crop seminars, conducting dealer meetings, etc.

Training & Reporting:

- Preparing MIS reports in the standard formats and submitting them on periodical basis, presenting the performance data during monthly reviews, training/educating the sales team on request from the ASM/ZM on organic products and selling skills, motivating the MOs to perform better.