Manager - Rural Marketing - Nutrition

The role has following key deliverables :

Will be responsible for driving category growths and share for rural India and thereby deliver the top-line and bottom line for the category. In order to achieve this, the incumbent will need to drive the following :

- Develop consumer understanding with regards to all categories and understand their key drivers and barriers for adoption of the category.

- Basis consumer understanding develop complete mix for rural areas including pack sizes and price points, communication and messaging for both the consumers and key opinion formers and drive category adoption.

- Create projects for new mix for rural and drive cross functional team to deliver the same.

- Drive consumer research for mix validation and deep dive into analytics reports for rural for the category to develop insights on source of growth for the category.

- Keep a close watch on the competition - not only direct competitors but indirect ones as well who are building their proposition on nutrition and health.

- Develop non-traditional media formats to drive communication to the consumers.

- To seek out new partnerships that aid in adoption of the category.

- Develop a portfolio of innovation ideas for rural markets and feed into the ideation team