Manager - RGM - CBO - FMCG

Focus, Scope, & Impact:

Drives RGM efforts towards the design, development and implementation of portfolio optimization, segmentation, OBPPC architectures, promo spending & pricing strategies to increase Systems Revenues; Volume; Transactions and Share - ensuring KO NARTD portfolio competitiveness and continued progress and alignment across the organization.

The successful candidate will -

- Work with HCCB RGM to design & implement CBO RGM processes, strategies and plans that deliver topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers & Customers). Outcomes include: revenue pools, portfolio optimization, segmentation, OBPPC, pricing & promotion

- Drive awareness of current CBO OBPPC performance, identify key competitive set and evolve rules of engagement by sub territory / competitive cluster.

- Partner on CBO SKU rationalization process to streamline portfolio clear Portfolio Roles and Market Impact.

- Partner with S&I who owns the process associated with the RGM 2. 0 framework to deliver CBO business plans.

- Actively participate in Business Planning process alongside BU strategy - contributing on commercial strategy and actively influencing the decision-making process.

- Lead commercial elements of RGM framework and ensure tools deployment within the CBO territories. Cross functional and cross-market RGM strategy integration, acting as key contact for CBO RGM strategies for all relevant stakeholders (not least the Franchise bottlers, Franchise GMs, Commercial-, Marketing & Finance functions - ensuring RGM strategies and key commercial activities are in sync

- Drive RGM capability development for OU, closely aligned with global C&CL team, Marketing and Finance

- Be a key member of local and global SME networks to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics

- Significant analysis complexity The incumbent requires strong analysis and interpretation skills. RGM and Commercial planning work requires deep understanding of various data sets including but not limited to volume, system revenue and financial metrics, market share-distribution, execution data, consumer brand, shopper data etc. The incumbent needs to integrate all the available data sources to identify opportunity areas and help develop action plans

Scope: India CBO Territories

Qualifications & Requirements

- 5+ years of leadership experience in RGM, Commercial planning, commercial execution or strategy with strong skills in RGM, Segmentation, Innovation and Portfolio strategy

- Proven Strategic and Analytical Skills as well as outstanding influencing skills

- Ability to think from planning to execution and solid system commercial and brand management

Desirable to have candidates with Bottler experience

Communication Focus

- Communicate with internal stakeholders and key Bottling partners

- Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the OU leadership team and other Senior Management

- System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders

Classified - Confidential

- External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives