Manager - Revenue Management - FMCG

Opening with a FMCG Giant for Revenue Management Manager for Gurgaon. Looking for 12-13 batch past out

Lead the Revenue & Profitability agenda for India - Maximize Top line & Bottom line through :

- Optimal management of key Top Line drivers (Volume, Rate & Mix) & development and deployment of specific Commercial Guidelines by Channel to manage Bottom line

- Development and implement the price pack and trade spend strategy for India Bev

Accountabilities: (list in priority order the main accountabilities/deliverables of the role, including key measures)

- Define the Road Map for the Revenue Management Journey for India - outlining the - Current Status- and the Execution Plan for achieving the - Desired Status

- Manage the Volume - Consumer Demand and Product Availability lever to maximize NR

- Define optimal Value Equation to Consumer by Category (LOB)/ Consumption Occasion/ Distribution Channel

- Define Discount strategy according to competitive environment and MC implications

- Define the Retail Margins & D&A structure by channel/ sub-channel

- Price / Pack Architecture according to consumer insights and MC implications

- Evaluate & recommend Pack differentiation based on competitive actions

- Evaluate & recommend Consumer price points differentiated based on desired promo activities

- Ensure full accomplishment of National Pack / Price strategy

- Ensure Promotion and Pricing Effectiveness

- Ensure D& A Productivity as per objectives by periodic D&A tracking by Channel & type of discount focused to ensure CDA compliance

- Ensure that Pricing & Promo activities are routinely compiled & communicated internally & externally

- Put a process in place to track Promo/ Trade Spends & Effectiveness

- Ensure transparent Trade Pricing based on channel dynamics

- Appropriately Manage the Mix to maximize NR

- Periodical Mix Trends tracking Pack and channels focused to get ahead of possible negative mix impacts to the Net Price Performance with the respective action plans to minimize the impact.

- Develop a Commercial Policy clearly defining the Do s and Don- ts as a transparent process across the country.

- Account level Commercial Plans

- Ensure Periodic tracking of performance at Channel level