Manager - Retail Visibility & Loyalty Program - FMCG/FMCD - IIM/ISB/MDI/FMS

Manager - Retail Visibility & Loyalty Program

Brand Manager

Reporting to Head of Marketing

Location: Mumbai

MBA from a premium school (2017 to 2020 batch only)

Profile:

- Develop and improve retail visibility for the company, serving as the custodian for the Loyalty Program.

- Create and establish a working mechanism to build strong advocacy from channel partners.

- Institutionalize measurement metrics to evaluate the effectiveness of visibility inputs and understand brand uplift scores for retail visibility elements in collaboration with the research and insights team.

- Manage vendors and agency partners for Pan-India in-store program and campaign rollout.

- Establish a governance model for brand compliance and retail visibility across channel partners.

- Drive retail transformation and in-store visibility initiatives.

- Manage the influencer loyalty program.

- Oversee campaign management on below-the-line (BTL) platforms.

- Lead project management, agency management, and stakeholder management.

- Implement brand communication strategies and oversee BTL execution.

- Monitor and analyze marketing metrics to assess the effectiveness of initiatives.

Qualifications:

- MBA from premium institutes (2017 to 2020 batch) only apply for the role.

- Proven experience in retail visibility management, loyalty program management, and BTL campaign execution.

- Strong understanding of marketing metrics and the ability to interpret data to drive insights.

- Excellent project management skills with the ability to manage multiple initiatives simultaneously.

- Experience in stakeholder management and collaboration with cross-functional teams.

- Exceptional communication and interpersonal skills.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

- Demonstrated ability to drive results and meet deadlines.

- Experience working with agency partners and vendors.

- Familiarity with retail industry trends and best practices.

- This position offers an exciting opportunity to drive retail visibility initiatives and loyalty programs while collaborating with internal and external stakeholders to achieve business objectives.

- If you possess the required qualifications and are passionate about making a significant impact, we encourage you to apply.