Job Description :
Provide expertise and support in developing and deploying predictive models, insights, segmentation. Embed models in the business strategy so that campaigns drive income as per Retail Clients Strategy and P&L targets, specifically Drive Client-centric analytics with in depth engagement :
- Client Lifecycle Management ( Acquire, Activation, Cross Sell/Up Sell, Retention & Win-back)
- Enable scientific - test and learn- for direct to client campaigns
- Trigger development from both segmentation and propensity models
- Pricing analytics and optimization
- Digital analytics including social media data analytics for any new methodologies
- Channel Analytics & optimization
- Client wallet utilization prediction both off-us and on-us
- Client and product profitability prediction
Required Candidate Skills :
Experience in Banking domain. Hands on experience in SAS.
About Company :
It is a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
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