Customer marketing manager with MNC FMCG  Only premier B schools college graduates eligible  - Develop retail environment classification after validation with Consumer Insights and Customer Marketing  - Management of research programs and developing shopper and channel insights from same  - Apply shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment.  - Work to develop channel and account-specific strategies and in-store programs which deliver the brand and channel budget  - Coordinate planning and execution of channel and account activities and timely communication of plans to relevant stakeholders  - Track performance in retail environments and channel wise P&L  - Track, review and modify channel and account plans to ensure Kellogg is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines  - Contribute and deliver as required to projects and initiatives   - Development, tracking and activation of - perfect store- standards by RE. Creation of relevant POS and visibility aids to engage / surprise the shopper, trigger impulse  - Develop and track execution metrics for a merchandising organization which will maintain recommended planogram, shelf hygiene, category dressing and Kellogg assets installed  - To ensure trade competitiveness by category in every RE. Create channel programs for engagement and impact.  - Own the activity calendar and matrix with brand teams for shopper promotions/ delighters.

Mumbai

Manager - Retail Environmental/Customer Marketing - FMCG  

Manager - Retail Environmental/Customer Marketing - FMCG   ,Job Description for Manager - Retail Environmental/Customer Marketing - FMCG   in ABC Consultants in  Mumbai for (5-8) years of experience. Apply Now!

Job Description for Manager - Retail Environmental/Customer Marketing - FMCG   in ABC Consultants in  Mumbai for (5-8) years of experience. Apply Now!