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P G Ganesh

Vice President/Partner at Perfect Placer Management Consulting

Last Login: 25 April 2024

527

JOB VIEWS

166

APPLICATIONS

1

RECRUITER ACTIONS

Job Code

1266108

Manager - Regional Trade Marketing - FMCG/FMCD/Paints/Automobiles

8 - 12 Years.Others
Posted 11 months ago
Posted 11 months ago

Regional Trade Marketing Manager (FMCG/FMCD/ PAINTS/AUTO)

- Develop and deploy marketing plans on an annual basis.

- Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of the brands.

- Spearhead the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.

- Develop the portfolio strategy and to maximize the long-term profit flow from the portfolio of brands within it.

- Challenge all aspects of the marketing mix in terms of understanding trends and their impact to Co's brands.

- Integrate all marketing efforts advertising, promotions, and experiential, marketing assets within a consistent overall brand marketing plan.

- Design and Implement Promotional plans and strategies by channel or Region.

- Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis.

- Challenge the marketing production cost to optimize the overall marketing budget.

- Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership.

- In addition - Provide specialist support for complex projects, incl. business development.

- Support the National Head on providing strategic thought leadership and content that shapes business strategy and plans.

Qualification And Experience :

1. MBA with Minimum 8+ years Trade Marketing work experience in an FMCG/FMCD/ AUTO/ PAINTS/ CEMENT Industry.

2. Proven track record of driving Innovative business improvements by identifying and providing clarity around initiatives that deliver differentiated value to the company.

3. Excellent analytical skills with sound understanding of business concepts for example Margins, Discounts, Pack mix Trends , Volume Variance Analysis.

4. Experience must cover budget management, marketing planning and portfolio marketing mix management.

5. Sound leadership skills with the ability to anticipate talent needs and help to recruit, develop, retain and reward team members as well as leveraging on individual differences to motivate others and create organizational impact.

6. Excellent written and verbal communication skills.

Remuneration :

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.

Contact Person Name, Address & Nos.:

RAJAN
Perfect Placer
Mobile: 8368469496

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Posted By

user_img

P G Ganesh

Vice President/Partner at Perfect Placer Management Consulting

Last Login: 25 April 2024

527

JOB VIEWS

166

APPLICATIONS

1

RECRUITER ACTIONS

Job Code

1266108

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