Manager - Regional Sales - General Trade - FMCG

DUTIES AND RESPONSIBILITIES :

Planning :

- Owns development of regional sales strategy and business growth plan for existing/new TPs

- Owns development of monthly demand plan for the region

- Drive sales target-setting for BMs, and conducts periodic reviews

- Manages regional TPI budge

Sales Activation :

- Manages category and channel analytics on WOIL and competition product performance within region

- Leads management of BTL initiatives

- Manages deployment of TPI and trade schemes in coordination with branche.

People Management :

- Drives learning, talent development and inclusiveness

Trade Partner Management :

- Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relationships

- Identifies, evaluates new TPs and manages conversion of difficult accounts as needed

- Identifies and recommends sales training opportunities among TPs

- Leads representation in regional events to support business development as required

Operations :

- Oversees all marketing and key account management activities for the region

- Oversees all sales logistics for the region for finished and defective goods

- Owns general administration for the region