- Identify main client groups and audiences and determine the best way to communicate publicity information to them.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Manage communications budgets.
- Manage special events such as parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly
- Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
- Manage in-house communication courses.
- Produce films and other video products, regulate their distribution.
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