Manager - Public Relations - IT

Our esteemed client is a fast growing specialist Customer Relationship Management (CRM) product IT company providing ultra-scalable CRM solutions. It offers CRMnext, our flagship and award winning CRM platform to leading enterprises both on cloud as well as on-premise models. It is one of the leading players in the BFSI segment and runs the largest CRM deployments in banking in entire Asia Pacific. It's the youngest player on Gartner Magic Quadrant.

The product has won various awards like Gartner CRM Excellence Award, Asia Banker award, Red Herring Asia 100, Celent Model banking Award, Stevie Award etc. The company has practice leadership in multiple industry verticals and in a short span, it has created many model implementations in verticals like Banking, Insurance, Financial Services, Media, and Pharmaceuticals.

It has been often recognized by the industry for its path breaking technical capabilities and high quality implementations. Industry leaders like ICICI Bank, HDFC Bank, Axis Bank, National Bank of Fujairah (Dubai), Bajaj Auto Finance, Housing Finance Bank, Fullerton Securities (A Temasek Group company), Tata AIA Life Insurance, Max Life Insurance, Reliance Capital and many more have chosen them as their preferred choice of CRM platform to implement and optimize their CRM initiatives."

The position seeks Public Relations professionals for Marketing and Strategy Group and the incumbent should be able to build a significant loyal customer base and manage relationship to exceed customer expectations.

Key Roles and Responsibilities

- Our need is for someone who is an INFLUENCER with 7-8 yrs in PR, handling a tech-client with good media house + journalist connect

- We need someone from the JOURNALISM SEGMENT/ MEDIA HOUSE with good, credible contacts and reach.

- The role expectation is to 'ESTABLISH THOUGHT LEADERSHIP' for the company in the tech industry by clever and well-though out usage of various media channels/ offline & online, including outreach initiatives like MICE.

- It is a semi-leadership role in that there is direct reporting to the VP BUT with full ownership of the function. We may add a member or two at a later stage as per expansion.

- The role has international scope because it involves owning the brand experience for all events/ conclaves/ symposiums etc, from a thought leadership angle, that we conduct/ participate in. We do so in all our regions - SEA, Middle East, Africa currently

Shalini