Position/Title : Lead PR Reporting to : Associate Director - Marketing Job Purpose - Develop the PR strategy for India for all the channels thus positively impacting the Sales - Build Brand's presence on all PR forums like social media, print media and steadily expand the PR footprint - Develop &amp; implement PR SOP &amp; processes (including KPI tracking &amp; budget) for every forum Role &amp; Responsibilities Strategy &amp; Planning Formulate annual PR strategy for all forums in partnership with PR agency. - Work closely on the field to understand key PR opportunity area - Develop the national &amp; regional PR strategy based on the preferences &amp; needs, using an ideal mix of social, print &amp; other suitable channels. - Track and analyze the PR trends and competitors actions - Create the plan in line with the budget &amp; ensure maximum return on the media spends Execution - Execute the PR plan, with area wise customization (of language, preference etc.) as and when required - Create compelling product narratives for communication on media - Organize PR events as per plan, leading from the front - Build relationships with key influencers &amp; work closely with them on experience sharing thus creating real life stories - Position the right product on relevant forums - Drive key KPIs for PR - Work towards enhancing the customer's media experience - Keep a tab on the PR KPIs and course correct during the year Financial - Manage PR budgeting and media spends - Achieve targeted KPIs thus enhanced value on every media spend - Expense/Cost management and control. Key Performance Measures - Social media views, likes, shares etc. (both organic &amp; inorganic) - Print media reach - Impact of media actions on Sales - Expense management &amp; Cost Control - Team Performance &amp; Development Preferred Skills - Education: Master's Degree - Experience: 7+ Years of experience retail PR - Strong Business acumen &amp; P&amp;L understanding. - High Strategic orientation &amp; Agility - Strong Team management, Leadership and Organizational skills - Analytical, Planning &amp; Execution Skills - Self driven and result oriented - Strong negotiator - Good communication and presentation skills.

Gurgaon/Gurugram

Manager - Public Relations & Corporate Communication - FMCG/Consumer Durbale 

Manager - Public Relations & Corporate Communication - FMCG/Consumer Durbale  ,Job Description for Manager - Public Relations & Corporate Communication - FMCG/Consumer Durbale  in Human Frames in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!

Job Description for Manager - Public Relations & Corporate Communication - FMCG/Consumer Durbale  in Human Frames in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!