Manager - Public Relations - BFSI

Job Description / Responsibilities :

The Public Relations Manager will play a key role within the marketing and communications division, developing brand awareness and securing national press for primary and secondary brands. This is a highly entrepreneurial, newly created position with room for expansion.

Duties include :

- Develop and implement strategic PR programs to achieve significant increases in brand awareness

- Identify key media outlets

- Develop compelling story angles

- Cultivate relationships with key business journalists in national and trade publications

- Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets

- Write clear and compelling pitch letters, press releases and by-lined articles

- Identify media trends, news cycles and spin opportunities

- Proactively manage editorial calendars.

- Analyze and measure results of PR programs

- Manage budgets and campaign ROI

Ideal candidates will possess most or all of the following qualifications :

- 5-9 years relevant experience in public relations and communications

- Strong network of B2B, national business and trade media contacts

- Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities

- Proven successes in both traditional and interactive PR channels

- Acute sense of judgment, tact and diplomacy

- A strong-sense of teamwork and ability to both manage AND execute programs

- Knowledge of international publications and opportunities is a plus

- Excellent written and oral communication skills

- Solid writing skills (writing samples required upon receipt of resume)