Manager - Public Relations

Role Summary :

The role requires one to handle proactive media relations; creative and persuasive writing (press releases, media alerts, by-lined articles, content, etc); research building and managing databases of media, bloggers and influencers; engage with journalists and stringers on a consistent basis; and, work with organization's management on strategic thinking.

ESSENTIAL FUNCTIONS :

- Provides daily oversight of industry activities (Online Gaming)

- Working closely with CEO on brand's public relations efforts. Network and liaison with media platforms and journalists to develop long term media relations for the organization.

- Develop effective content-driven plans for various initiatives of the organization, including the development of content calendars, press dockets, media relations tactical plans and event management, as appropriate.

- Maintain in-depth knowledge of the business and trends in the marketplace to deliver ideas related to PR, both large and scalable, that are on strategy and produce results.

- Drive implementation and evaluation of PR tactics, activities, ensuring the work product is in line with overall PR and brand strategy.

- Implements and evaluates public relations activities, paying careful attention to budgets, resources, deadlines and records

- Ensures latest PR and social media techniques are incorporated into our communication plans

- Coordinates and supervise vendors to carry out PR service requirements, and ensures quality, cost-effective service, within budget and established time frame with pre-determined results

- Daily functions include research, planning, collateral and writing.

- Provides new thinking and ideas to continually improve the public relations function

- Shares workload as needed, including writing, copyediting, proofreading, and media relations

THE IDEAL CANDIDATE SHOULD :

- Have a minimum of 5 years of PR agency experience (can go up to 6-8 years) and should have handled multiple brands especially in technology space . Journalism experience is a MUST.

- Must be able to work independently, handle multiple projects to completion in a fast-paced environment, collaborate effectively with multiple teams.

- Strong interpersonal communication skills

- Ability to present at all levels of the organization and a positive public representative.

- Have exceptional writing skills and be detail-oriented in their approach.

- Have mastered all public relations functions - press writing, working with the media, strategy development, etc.

- Understanding of media relations strategies along with an understanding of digital/new media marketing strategies

- Have a full understanding and ability to develop detailed reports based on PR performance