Manager - Product & Strategy Planning - Consumer Electronics

Roles and Responsibilities

The core responsibility of this position is to build mid-term consumer experience strategy for Consumer Electronics Business, along with HQ Team.

The position will be responsible for consistently identifying gaps and opportunities for business and develop new game changing product, line-up, service, innovations at the intersection of Business/ Technology / Consumer Insights.

The position will be responsible for Market Sensing. It involves being on top competition products/ line-ups, feature mapping, sales analysis, trend analysis, industry analysis, big data analysis, social listening, reports published by GFK/Deloitte/Statista/BCG and consumer insights through quantitative and qualitative studies.

At the same time, this position needs to coordinate with various internal stakeholders (Marketing, Sales, Service, Design, R&D teams etc) to identify market gaps and opportunities.

1) Dedicated member for CX projects in India to find disruptive market expansion/ demand creation/ product differentiation opportunities for business in India.

2) Lead and/or participate, review and analyze quantitative and qualitative findings from market research to understand market & consumer trends and formulate market driven consumer insights.

3) Constantly track competition and market trends in Industry in India.

4) Constantly track sales (model/ pricing) data to find gaps and opportunities for product line-up.

5) Influence business strategy decisions for Consumer Electronics.

6) Work with external research agencies to manage market sensing projects.

7) To generate actionable consumer insights for innovation.

8) To collect VOCs from various channels - sales team, service team, online user reviews etc and analyze to create insights.

9) To lead and facilitate co-creation workshops with consumers, experts and internal stakeholders (Design, R&D, Product Managers, Service, Sales etc) based on market insights.

Facilitate and manage communication between the HQ, the regional sales and marketing team.

10) Work closely with Service Planning and Product Innovation members in CX.

11) Design and conduct qualitative and quantitative concept validation studies.

12) Participate in Product Planning activities for optimizing strategy and mid-term roadmap.

Desired Candidate Profile

The candidate should have 5-10 years of relevant industry experience and have one of the following competencies:

1) Experience in Consumer Electronics is desired but not mandatory.

2) Must be proactive, resourceful, creative and consumer minded.

3) Must understand the market driven innovation process, consumer research methods and knowledge in product planning.

4) Must understand how to build consumer and business value proposition in systemic way.

5) Must possess good story telling and presentation capability.

6) Willing to work in small team within a large corporate setting