Manager - Product Marketing - Telecom

Usage & Revenue:

- Ensure budgeted revenues are met from existing customer base

- Ensure Budgeted RPM / NRPM / MOU as per budget

- Create and execute strategies, analytical models and frameworks to identify and maximize opportunities based upon analysis to improve business performance (Average Revenue Per Usage) ARPU/Churn + Product Uptake)

- Own the complete lifecycle for customers

- Engage customers based on micro segmentation, manage the performance of Customer Value Management campaigns

Build and maintain operational processes for the development of customer propositions which will drive Lifetime Value, across products and segments

- Build Process and maintain close cross functional deliverables to ensure budget realization of revenues and MOU

Work with Pricing and Segment teams to ensure revenues and retention of target customers, increase in customer spend/ARPU enhancement

Retention & Churn Management:

- Ensure realization of budgeted retention numbers

- Build on predictive churn models to engage customers having propensity to churn.

- Design, evaluate and implement activities in order to drive churn minimization, usage enhancement, and revenue extraction across all segments

- Acquire, implement and manage relationships with Retention Program Partners

- Monitor the usage patterns across all the value segments and take corrective measures where necessary

- Generate and circulate the monthly Churn, Retention and Customer Life Cycle management reports.