Manager - Product Marketing - Startup

One of the Emerging start up is looking out for Product Marketing Manager.

Key Responsibilities : 

- The individual will be closely working with the founders to set up a strong growth acquisition channel and also assist in sales enablement for the product.

- Your goal will be to develop and implement the most profitable plans to promote and position our product.

- Build on product messaging that sets our new products apart from others in the market to give them a unique selling point

- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Build and maintain solid analytics around north-star metrics that we need to measure on our product

- Developing standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing

- Develop product marketing strategies around pricing, advertising and product launches

- Test marketing product features, releases and ad copy

- Optimize our marketing automation and lead nurturing processes through email, content, and in product-content.

- Build user personas to develop customized offerings for different user groups

Work Eligibility : 

- Work experience of 3-4 years as a Product Marketer,

- Background in design and ad copy is a plus

- Experience in market and competitor analysis

- Working knowledge of web analytics tools like Google Tag Manager

- Proven editorial skills. Outstanding command of English (or primary customer) language.

- Strong experience in managing highly fluid work environments and in managing multiple at the same time

- Ability to make quick decisions in high-pressure environments with limited information