Manager - Product Marketing - Saas/B2B Domain - eCommerce

Job Description:

- 2yrs+ of product marketing experience preferably in the B2B SaaS domain

- Demonstrated experience of driving product growth and recognition through effective research, GTM planning, product positioning and messaging

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing and more

- Ability to work with digital marketing teams to test new channels to increase engagement and / or drive customer acquisition

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Ability to develop engaging product collateral and marketing assets in the form of presentations, videos, data sheets, how-to guides, release notes, FAQs, white papers, POVs, case studies, ROI calculators and other tools

- Demonstrated capability of analyzing market and competition and in executing quantitative and qualitative customer research and effectively identifying and interpreting key findings

- Comfortable using sales and marketing tools like Google AdWords, Google Analytics, Marketing Automation, Salesforce Automation, etc.

- Good prioritization and project management skills for driving multiple parallel activities

- Educational Requirements: Bachelors or Masters in Computer Science is a must. In addition, an MBA would be preferred

Jyoti Manchekar