Manager - Product Marketing - Real Estate

Work Industry: Real Estate

Job Summary:

- The Product marketing manager is expected to work with design, sales and strategy teams. The role requires a strong understanding of the product and the ability to bring it out in creative briefs to advertising agencies. The candidate is expected to analyse customer segments, buyer behaviour and enhance the product understanding on ground with the sales team.

- The role shall further encompass market research and presenting foresights for informed decision making. The product marketing manager is part custodian of the brand who will also oversee movement of inventory and consider their role key to the business.

- Assist the marketing head in creating the product brief for relevant advertising agencies

- Curate product presentation for sales team

- Understand trends in sale and plan inventory sales

- Analysis of data on customer enquiries, sales movement & competition mapping

- Planning and monitoring of product visibility across Print media, OOH, Digital and Social among others

- Face to face interactions with customers for feedback and its implementation

- Cross functional coordination for execution of all deliverables

- Quality of product presentations, opportunity documents and advertising material

- Analytical insights from enquiries and sales, recommended actions

- Depth of research, market understanding & recommendations

- External brand image across various media both on aesthetic and impact

- Timeliness & quality of content, marketing, and analytical deliverables

- Effectiveness of campaigns executed & learnings implemented

- The role requires the candidate to perform number crunching, forecasting, devising product and inventory strategies. The candidate is required to be deft in data mining, analytics, & developing management dashboards.

- The role encompasses analysis of past trends, competition survey, future development and new initiatives in addition to tactical interventions in the existing plans. Relevant software knowledge in statistical tools & excel is expected.

- MBA/ Marketing graduate

- Experience in FMCG/FMCD/Real Estate preferable