Manager - Product Marketing - Modular Kitchen/Furniture Division

Position Summary :

Strengthen Existing Product Portfolio and Develops New Products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Key Areas of Responsibility :

- Determines customers' needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

- Identifying Supplier both Domestic and International, negotiate the right buying price and other condition to be competitive in the market.

- Assesses market competition by comparing the company's product to competitors' products.

- Obtains product market share by working with the sales director to develop product sales strategies.

- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.

Competencies :

- Ability to create and develop product strategies and plans.

- Ability to develop marketing programs in collaboration with sales.

- Skills to analyze data from multiple viewpoints including market data, competitive offerings, and other information sources.

- Effective communication skills. You have to regularly communicate with people from other areas of the company - Sales, Marcom, Plant, SCM and Finance. These communications are the basis for product strategies.

- Skills to manage product release related activities including testing, preparing documentation, demos, product launches etc.

- Develop and manage pricing strategies for different categories - one of the crucial product manager skills